Reebok is an English footwear and apparel company, subsidiary of German sportsgiant Adidas since 2005.Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England.From 1958 until 1986, all Reebok apparel featured the U.K. flag.The Union Jack is featured on Reebok's "Classic" line of apparel. The company's global headquarters are located in Boston, Massachusetts, U.S., with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City. In November 2016, Reebok announced they would be moving their headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The reasons for the move, according to the company, were to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices.The move was completed in the fall of 2018.
In 2010, the brand released Reebok Zig, an athletic footwear technology and collection of shoes include zigzag foam soles designed to push athletes forward.The Reebok Nano was released in 2011 and is the first official CrossFit shoe. The company has also partnered up with Les Mills and CrossFit to produce more fitness apparel, footwear, and workouts. Reebok released the Z-Series foam, a combination of dense midsole and outsole so the foam is cushioned but not worn-down. The foam debuted on the ZQuick TR with Reebok's new delta logo in 2014.Reebok Future innovation house has developed a new technology they call Liquid Factory. A robot will extrude liquid polyurethane and "draw" shoe components without the use of traditional shoe molds.In 2017, the UFC announced the launch of a new collection under the name Fight Night Collection that includes an upgraded version of the Reebok-branded apparels.In 2018, Victoria Beckham being a long-term design partner with Reebok launched her first collection inspired by Shaquille O'Neal.