Speedo International Ltd. is a British Australian manufacturer and distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches. The Speedo brand is manufactured for and marketed in North America as Speedo USA by PVH under an exclusive perpetual licence, who acquired prior licensee Warnaco Group in 2013.
In accordance with its Australian roots, Speedo uses a boomerang as their symbol.Due to their success in the swimwear industry, the word "Speedo" has become synonymous with racing bathing suits.